Marc Ecko

Ecko Unltd. is multi-national apparel company that is a leading seller of urban clothing . The brand started with just a few spray painted t-shirts and rapidly grew to over a billion dollar fashion empire with outlets across the world. As a billion dollar company, Ecko is a urban clothing trend setter.

Marck Ecko Ecommerce
The Challenge

Ecko was looking for a way to reach its audience through an integrated ecommerce platform that would leverage both web and mobile. They realized the need to have a more seamless, automated, and transparent solution to manage their digital business. We worked together on a responsive ecommerce site to manage the supply and logistics of their global product.

The Analysis

Over a quarter of all internet activity is done on mobile. With that, mobile payments have grown exponentially. Icreon worked with Ecko to develop an enriching, consistent user experience across all mobile platforms with a completely responsive ecommerce portal. The platform provides all Ecko users a dynamic, consistent shopping experience.

ECKO Tablet Application
ECKO Application Development
The eCommerce site is built to be device-proof. Purchasing on iPhones and Androids is a breeze. It is also socially aware, with Twitter, Instagram, Facebook and Pinterest are all integrated into the site for easy login capabilities and social engagement.
Development
Icreon’s development started by understanding Ecko’s target market buying behavior, their revenue model, and how they transact. We then mapped their existing GSI Commerce system to build a brand new database in Magento Enterprise.
Utilizing PHP and MySQL, we built a custom application to integrate with the new Magento backend to send orders in real-time to Ecko’s fulfillment and warehousing distribution centers. The system backend also integrates with the OpenGraph API.
  • Magento
  • PHP
  • MySQL
  • RESTful
Key Features
  • PayPal integration

    To make payments simpler, Ecko utilizes Paypal's payment gateway so that user financial information remains secure.

  • Social logins

    The site allows the users to login via Facebook's OpenGraph API and make purchases without having to create (yet) another online account.

  • Blog commerce

    A specialized Magento module that allows Ecko's marketing team to create blog articles that link directly to products within the site.

  • Customizable Backend

    A complete suite of customization tools using Magento to alter the look and theme of the Ecko frontend site.

Results
A single domain to
sell clothing
Views
to satisfy laptop, tablet & smartphone
M+
sold yearly by Marc Ecko
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    New York

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    London

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    Dubai

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    delhi