Fox Movies wanted to jump into a new medium, the mobile smartphone and tablet space. They were looking to expand their reach by delivering an exceptional mobile experience.
To further engage with users, Fox was looking to take advantage of the second screen experience – a new phenomenon where TV watchers are using their smartphones and tablets in conjunction with watching broadcast media.
Icreon studied the second screen experience and worked with the Fox team to deliver a new concept – the TV Companion. From the get-go, we architected a solution that would allow mobile
users a way to stay up to date on their favorite shows, set calendar reminders for new episodes, learn about upcoming FOX series, and get access to exclusive content.
The app connects with Facebook Connect and Twitter OAuth to allow users to sync content over devices and post to social networks.
With a wide variety of users accessing the app, we've utilized a multi-lingual architecture so that the app can display content in English or Arabic.
A scalable API allows us to access a dynamic content management system that we use to update apps in real-time, as show schedules change daily.
The app integrates with iOS and Android notification systems so that users can create single or recurring reminders for their favorite shows.