Kenya Airways wanted to scale their online system to better sell online flights. The challenge for the airline was to drum up more sales from B2B and B2C clients that could be hosted under a single portal. The portal needed to integrate with Kenya Airway’s existing systems, from ticket readers and check-in tools to baggage insurance providers and discounts.
With such an ambitious nature for the project, Icreon knew that in order to host multiple applications in a single system it would have to be a complete end-to-end solution. We needed to develop a single point that would handle booking and purchasing travel products like flights, hotels, restaurants and insurance packages. The platform would need to be easy enough for a family to use, while also accommodating the complex needs of business users. The goal of the website would be, "All of Kenya in a Website".
Travel agents are able to buy flight, hotel and restaurant packages in bulk, which they can then sell in flexible packages to both consumers and businesses.
The backend of the application is fully automated, making it the first portal in Africa to have a self-service airline ecommerce tool that requires zero manual entry.
The Travel Portal is actually comprised of 13 separate services that are all intertwined into one – from flights to hotel stays to dinner reservations to travel insurance.
Kenya Airways' marketing team has a series of simple interfaces to completely change content, banner ads, videos, and photography on the site to attract customers.