The National Geographic Channel's online portals are available in over 133 countries, in 21 languages, and are viewed in more than 100 million households. They host a variety of educational content that focuses on nature, the life sciences, and other biology-based subjects. The global brand was looking for a more integrated way to manage all of their digital properties.

Nat Geo
The Challenge

Icreon and Nat Geo have had a long-standing relationship, building a variety of web, mobile, and social-based digital content. As web, mobile and social have consistently evolved, the nature-oriented media giant wanted a way to manage all of their global assets so that they

could be used across continents. Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and operate.

The Analysis

We worked on the concept of the "Global Repository" as the foundation piece for the platforms. The Global Repository is designed to be a centralized storage facility that would allow multiple departments from

Nat Geo across multiple continents to share key source assets like photography, videos, text, games and advertising material into a single, highly-searchable enterprise content management system.

Nat Geo Web Development
Nat Geo Website Development
Each Series on Nat Geo has a plethora of media content. To facilitate this, Icreon built customizable templates for different countries to use.
The CMS is deployed for multi-platform, multi-host architecture environments. An optimized search engine was built to semantically find data for easy data retrieval.
Because different regions have different Nat Geo sites, the CMS seamlessly integrates with multiple web application environments, from Drupal, to .NET, to PHP, so that the same media can be used across different technology stacks.
  • Drupal
  • .NET Certified
  • PHP Development
  • MySQL Database
  • RESTful API
Key Features

    No matter the browser or device, users get a consistent experience.


    Students and teachers have access to an iteractive quizzing and games section built in HTML5 and Flash.


    The app outputs search engine friendly education media, on top of the internal enterprise search tools.


    The application and websites are engineered to scale up or down, depending on seasonal demand.

The number of languages the application can output content in
The number of countries using the applications across South America, Europe & Asia
The number of pageviews the sites can easily scale to with minimal stress
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