Icreon and Nat Geo have had a long-standing relationship, building a variety of web, mobile, and social-based digital content. As web, mobile and social have consistently evolved, the nature-oriented media giant wanted a way to manage all of their global assets so that they
could be used across continents. Furthermore, Nat Geo wanted a way to engage with a multi-cultural audience through a variety of languages across multiple devices, from laptops to smartphones to tablets on the dozens of websites that they own and operate.
We worked on the concept of the "Global Repository" as the foundation piece for the platforms. The Global Repository is designed to be a centralized storage facility that would allow multiple departments from
Nat Geo across multiple continents to share key source assets like photography, videos, text, games and advertising material into a single, highly-searchable enterprise content management system.
No matter the browser or device, users get a consistent experience.
Students and teachers have access to an iteractive quizzing and games section built in HTML5 and Flash.
The app outputs search engine friendly education media, on top of the internal enterprise search tools.
The application and websites are engineered to scale up or down, depending on seasonal demand.