PlaybillEDU
Playbill, the iconic booklet every theater aficionado receives attending any play, is synonymous with theater, music and arts. As the leader in Broadway theater promotion, Playbill has expanded its reach to over 4 million subscribers. Today, Playbill’s booklets are treasured as keepsakes and collector’s items.
Every year, millions of high school students applying to college rely on traditional, thick college prep guides like Princeton Review or Barron’s. Playbill was looking to break into the education space, specifically for students who were interested in Music, Dance and Theater – Playbill’s forte. The company wanted to create a network for students to be better connected to during their application process.
Playbill had already built a massive database that catalogues hundreds of bits of quantifiable information about thousands of colleges. Icreon analyzed the database in order to build a system that would give students, parents and college counselors the tools to compare colleges based on their desires. The system is a rich, interactive web application that we collectively titled, PlaybillEDU.
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MySQL
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PHP
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HTML5
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ROBUST BACKEND
An enterprise-scale CMS that enables Playbill to rapidly change university information and immediately reflect on the frontend.
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DATA VISUALIZATION
Students, Parents, and teachers have multiple ways to compare large datasets in beautiful and engaging charts and graphics.
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HTML5 POWERED
As students and parents are increasingly using mobile devices to access the web, the website is viewable from all browsers and devices.
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RICH DATA
Each university automatically gets its own microsite when admins add new colleges into the system