Snagfilms is the world’s foremost distributor of independent films and documentaries, available on a variety of platforms including iPad, iPhone and Android. Indiewire is the leading news, information and networking site for independent filmmakers. Together, they absolutely dominate the independent film genre.

The Challenge

Working with teams from Snagfilms and Indiewire, Icreon developed a suite of mobile applications that

deliver an engaging user experience to mobile movie watching and mobile movie-commentary crowds.

The Analysis
Snagfilms & Indiewire came to the mobile team at Icreon looking to enhance their iOS experiences. Together, we defined a unique visual identity for both entities – and built user experiences that catered to the mobile movie watching and mobile movie-commentary crowds.
With hundreds of competitors, it was critical for us to create unique experiences. We focused on developing a suite of custom navigation capabilities and unique gestures that would help the app stand out from the crowds.
The suite of applications dynamically pulls data from multiple sources, various DAMs, ad networks and delivery networks. We developed the apps to seamless integrate with the backend system
through a series of APIs to allow users to single-handedly manage and sync their accounts through Social Media.
  • iOS Development
  • HTML5
  • OpenX Integration
increase in user engagement
total downloads
the amount of Ad revenue
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