TOTO was looking to overhaul their digital presence. The goal of the website is to show TOTO as an innovator in luxury bathroom products, while successfully communicating TOTO’s vision as a company. On top of it all, it was important to convey the essence of Japanese engineering
in America. With millions of visitors a year, TOTO needed a website that could handle massive amounts of traffic and assets in a relatively short period of time. As new product models are added on an almost daily basis, TOTO needed a backend that could create, import and publish content instantly.
Icreon worked to position TOTO in front of their core audience – architects, hotels, engineers and contractors. We worked with a branding firm to deliver on TOTO's vision. Once the design was taken care of,
Icreon developed a completely customized, responsive Drupal-based backend system that would handle massive amounts of traffic and assets simultaneously.
While only displaying a single product page, TOTO can exhibit dozens of SKUs to users instantly based on a multitude of features.
Downloadable CAD drawings and spec sheets of each individual product to see how products fit into your overall plan.
Whether on non-touch or touch based browser, the experience remains consistent across all platforms.
With a single sign on member feature users can save, organize, and compare products in multiple personalized folders.